Ferrero: social media management, concept & copywriting


M&C Saatchi


⚡ daily social media management, client communication & consulting for Ferrero brands: Chocofresh, kinder Riegel, Rocher, Mon Chéri, Küsschen, Raffaello

⚡ building social media content calendars

⚡ concept & copywriting for content, e.g. for the “Süße Grüße” valentines day campaign 2018 and newsjacking-style realtime content

⚡ managing a team of art directors, video producers and copywriters

⚡ creative concept for additional campaigns throughout the year of multiple Ferrero brands


⚡ engaging the community through interactive content of their loved brands

⚡ driving awareness and leads to campaign microsite

⚡ consulting client and developing content for special projects like Snapchat lense for valentines day 2018


facebook kinder Riegel

facebook Chocofresh

Work examples: