M&C Saatchi/ Ferrero: social media management, concept & copywriting

Agency:

M&C Saatchi

Services:

⚡ daily social media management, client communication & consulting for Ferrero brands “Chocofresh” and “kinder Riegel”

⚡ building social media content calendars

⚡ concept & copywriting for content, e.g. for the “Süße Grüße” valentines day campaign 2018 and newsjacking-style realtime content

⚡ managing a team of art directors, video producers and copywriters

⚡ concept creation for additional campaigns throughout the year of multiple Ferrero brands

 Outcome:

⚡ engaging the community through interactive content of their loved brands

⚡ driving awareness and leads to campaign microsite

⚡ consulting client and developing content for special projects like Snapchat lense for valentines day 2018

Channels:

facebook kinder Riegel

facebook Chocofresh

Sneak Peek: