Lidl Germany: strategy, concept & content


LA RED, Berlin

M&C Saatchi Berlin


⚡ employer branding strategy development for Lidl digital

⚡ content strategy for TikTok channel of Lidl Germany

⚡ concept for content on Instagram, Facebook, and TikTok

⚡ copywriting for content and campaigns


⚡ presentations for client consulting

⚡ new content formats and ideas for future activations

Work examples:

Photo by Christina @ on Unsplash