⚡ Growth Hacking ⚡
since Freelance Consulting, Strategy & Creative Concept
11/2016 @achtung!, Buddybrand, Leo Burnett, M&C Saatchi, LA RED, rethink,
Einhorn Solutions, TERRITORY/ webguerillas, ressourcenmangel, We are Social, GUD,
Tigerbytes, TLGG, etc.
since Freelance Social Media Creative Concept
04/2018 @TERRITORY webguerillas, Munich
clients: Milka, Porsche, Penguin Books, Mastercard, Merz Aesthetics, etc.
01/2018 Freelance Social Media Creative Concept
02/2020 @M&C Saatchi, Berlin
clients: Ferrero, LIDL
03/2017- Freelance Social Media Manager
09/2017 @Leo Burnett Germany, Frankfurt
client: Samsung Mobile Germany
11/2015- Social Media Concept Creative
10/2016 @TLGG – Torben, Lucie und die gelbe Gefahr, social media agency, Berlin
clients: Nespresso, Spotify, ZDF, Telekom, E.ON, etc.
3/2013- Social Media Manager & Editor
10/2015 @C3 – Creative, Code and Content, content marketing agency, Berlin
clients: Coca-Cola, Unilever, REWE Group Austria, Telekom, Volkswagen, etc.
4/2009- Freelance (Online) Editor
10/2016 @ZITTY, city magazine, Berlin
topics: Berlin, music, fashion, movies
4/2012- Copywriter & Editor
9/2012 @Fab.com, design e-commerce, Berlin
7/2010- Freelance Editor
9/2012 @Der Tagesspiegel, newspaper, Berlin
7/2006- Freelance Editor
8/2008 @Badische Zeitung, newspaper, Freiburg im Breisgau
topics: local news
⚡ Paper Planes ⚡
2014 Certificate: Social Media Manager, Social Media Academy, Mannheim
2009- B.A. Cultural Sciences, European University Viadrina, Frankfurt (Oder)
2012 topics: culture, literature, linguistics
2011 ERASMUS semester, Université Paris 8, Paris, France
topics: La vie Bohème, literature
further training: facebook ads, slidewriting, workshop techniques, etc.
⚡ Storytelling ⚡
Lisa Geiger has an old-school swallow tattooed on the back of her neck bearing a scroll that says ”La Vie Bohème.” But at the same time, she works as a social media manager for a no-nonsense insurance client that got rich by convincing us that, no, we are actually not as free as birds, and yes, we have responsibilities, so we have to cover our risks.
If that seems ironic to you, well, there are two things you do not know about Lisa Geiger.
First, she has a family by heart on the steamy outskirts of Tampa, Florida. And second, that one day, she plans to revolutionize the business of journalism.
Geiger grew up in Freiburg, where she was kind of a journalistic prodigy. She was the founding editor of her school paper, Traktat, and she worked in her spare time for local media.
In 2005, she followed some friends to Tampa Florida, where she watched the DVD version of the rock musical Rent so often that the songs, including “La Vie Bohème,” literally etched themselves into her being. Rent is about impoverished artists slogging through life in the Lower East Side of Manhattan.
Her parents absolutely hated the swallow tattoo when she showed it to them upon returning to Freiburg, a transformed person. But she was still as keen as ever to pursue a career in media, particularly music journalism.
She went to live in Berlin and commuted to Frankfurt on the Oder for courses in cultural studies at the European University Viadrina.
While studying, Geiger kept the swallow in the air by doing a practicum at Berlin’s Zitty magazine, and went on to work as a regular freelancer there for a few years, covering at first music, then other beats. She eventually moved on to cover special assignments on Berlin’s Tagesspiegel newspaper.
Geiger is now totally immersed in the world of social media and content marketing. She knows the future of journalism is ultimately tied to social media. So these are on-mission jobs, considering her long-term goal, she says, is to help create the next revolution in the journalism trade.
“Content marketing is about telling stories the reader wants to hear,” says Geiger. “And journalism is about telling stories that need to be told.”
– Kevin Cote / 2014
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⚡ Affairs of the Heart: ⚡
Collecting my journalistic texts on the blog “Textschorle” (inactive):