C3 / Unilever: blogger relations and content seeding for Becel Vital vegan

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Agency:

C3 – Creative, Code & Content GmbH

Services:

⚡ concept for launch campaign for the vegan margarine “Becel Vital vegan” by Unilever

⚡ strategy development for content distribution and accompanying ad campaign

⚡ partnership management & blogger relations with 3 media partner sites, 3 bloggers and 1 testimonial

⚡ facebook ad placement for the partner channels

⚡ content creation for all partner facebook channels

⚡ hosting of a 5 day event in Bavaria with contest winners, bloggers and the testimonial

Outcome:

⚡ over 1 million reach on facebook, achieved exclusively over partner channels

⚡ positioning of the brand in a younger audience with the implementation of food bloggers

⚡ lasting partnership with involved media partners & bloggers

⚡ successful launch of the new product with PR measures in the social channels

Channels:

facebook     instagram

Sneak Peek:

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