Agency:
C3 – Creative, Code & Content GmbH
Services:
⚡ concept for launch campaign for the vegan margarine “Becel Vital vegan” by Unilever
⚡ strategy development for content distribution and accompanying ad campaign
⚡ partnership management & blogger relations with 3 media partner sites, 3 bloggers and 1 testimonial
⚡ facebook ad placement for the partner channels
⚡ content creation for all partner facebook channels
⚡ hosting of a 5 day event in Bavaria with contest winners, bloggers and the testimonial
⚡ over 1 million reach on facebook, achieved exclusively over partner channels
⚡ positioning of the brand in a younger audience with the implementation of food bloggers
⚡ lasting partnership with involved media partners & bloggers
⚡ successful launch of the new product with PR measures in the social channels
Channels:
Sneak Peek:
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