ZONE / Coca-Cola: social media management for Relentless Energy Drink

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Agency:

ZONE London

Services:

⚡ strategy development for the German social media channels of Relentless Energy Drink

⚡ concept & creation for content & campaigns, e.g. blogger relations campaign “St. Pauli Springwalk”, launch campaign for new flavor “Lemon Ice” and an Instagram advent calendar

⚡ community management, especially during event & festival season

⚡ blogger relations, close collaboration with all other marketing disciplines

Outcome:

⚡ development of the brand in social channels over the course of 1,5 years (2014/2015)

⚡ building of a dedicated community with high engagement and brand loyalty

⚡ launch of an Instagram channel for Relentless Energy Drink

⚡ lasting partnership with involved bloggers

⚡ successful launch of the new flavor “Lemon Ice”

Channels:

facebook     instagram

(unfortunately, all German channels for Relentless Energy have been deleted due to the transfer of the brand to Monster Energy)

Sneak Peek:

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Microsite for Blogger Campaign “St. Pauli Springwalk”:

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Instagram channel:

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Icons made by Freepik from www.flaticon.com is licensed by CC 3.0 BY